Tim Fitzgerald, MFA, CMI

This design was created and submitted for consideration as the AJC Peachtree Road Race 2018 logo. The design was inspired by 80’s-styled movie posters. A silhouette of the city is back-lit by a setting sun (in the shape of a peach). The typeface and colors follow the reference design-pattern. This style was chosen for it’s relaxed vibe and fun color palette.

This sketch was commissioned to be part of a product design presentation. The new product will work in conjunction with the Apple TV device. This sketch shows the Apple TV device in an interesting perspective, with ‘blueprint-like’ lines and measurements surrounding it, to reinforce the idea that this is part of a bigger, conceptual project. The original image was scaled to fit a widescreen Microsoft Powerpoint slide.

This image generalizes the electrochemical steps involved in memory depotentiation at the synapse between neurons. A stimulus activates NMDAR, which then permit calcium entry into the cell. As the cell depolarizes, VGCC activates and allows more calcium to flow into the cell. This intracellular calcium-oscillation mobilizes proteins that will eventually cause the cell to degrade the AMPA receptors by means of endocytosis. * This is a variation of an image I created for the article “Harnessing Electroceuticals to Treat Disorders Arising from Traumatic Stress: Theoretical Considerations Using a Psychosensory Model” in “Explore: The Journal of Science and Healing” .

This image, sized for a science journal, shows one effect of chlorpyrifos on the human body, particularly in the nervous system. In the ‘normal’ scenario, the enzyme acetylcholinesterase (or cholinesterase) breaks down the neurotransmitter, acetylcholine. In the clinical scenario, the pesticide inhibits the enzyme from working properly, thus leading to an accumulation of acetylcholine. The build-up can cause over-stimulation of nerves, muscles, and glands.

This illustration is a colored interpretation of a lumbar disc herniation and adjacent anatomy. The layout includes an orientation image to give viewers familiarity with the level of the scan.

Some sketches from a figure drawing session at a local art museum; pose durations were between 2 and 30 minutes.

‘American Cancer Society’ app mockups This series of images are from a collection of mockups created to guide the development of the American Cancer Society 's event app. These images are samples from several different screens (ie. login, menu, shopping cart, etc.), but the full mockups clearly walk the developers through the expected workflows and functionality of each screen by following the mouse icon throughout the images.